I’m a master of craft in UX design, research, and strategy. My expertise sits at the intersection of technology and design, where I use user-centered thinking to drive business value—bridging user needs with strategic goals through creative problem-solving and product innovation. Over the past decade, I’ve delivered enterprise-grade solutions for Fortune 500 companies and high-growth startups through scalable, human-centered design frameworks and cross-functional product strategies.
thoughtful
process
I think strategically
User-Centered Strategy
I prioritize deep understanding of user needs and behaviors, leverage research and data to drive design decisions that align with both user goals and business objectives.
01/
Holistic Design Approach
I adopt a comprehensive approach to design, integrate UI, UX, and service design principles to create seamless, end-to-end experiences across digital touchpoints.
02/
SOLVE Problems Iteratively
I believe in iterative designing, continually refining and improving solutions through user feedback, usability testing, and ongoing analysis.
03/
Collaborative Leadership
I collaborate with cross-functional teams to drive alignment, foster teamwork build strong partnerships to create design solutions that are scalable, efficient, and impactful.
04/
Informed Decision-Making
I base product decisions on thorough research, competitive analysis, and user insights, ensuring that every design choice is backed by evidence and focused on real-world impact.
05/
Innovation and Scalability
I drive innovation by staying deeply informed about evolving design trends, emerging technologies from version control for design, to scalable systems thinking and cross-functional ways of working.