MASTER
OF PRODUCT DESIGN &

UX STRATEGY

UX Designer
Researcher
Product Owner

worked with some of the best out there

      I am a Master of Craft in UX Design Research and Strategy. My expertise lies at the forefront of technology, where I leverage user-centered design to generate business value—bridging design with business goals, creative problem-solving, and strategic innovation. Over a decade, I’ve delivered enterprise-grade solutions for Fortune 500 clients and high-growth startups, driving improvements in user engagement, retention, and revenue through scalable, human-centered design frameworks and cross-functional product strategies.

About

thoughtful process

I think strategically

  User-Centered Strategy

I prioritize deep understanding of user needs and behaviors, leveraging research and data to drive design decisions that align with both user goals and business objectives.

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  Holistic Design Approach

I adopt a comprehensive approach to design, integrating UI, UX, and service design principles to create seamless, end-to-end experiences across digital touchpoints.

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SOLVE Problems Iteratively

I believe in iterative design processes, continually refining and improving solutions through user feedback, usability testing, and ongoing analysis.

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  Collaborative Leadership

I collaborate with cross-functional teams to drive alignment, foster teamwork build strong partnerships to create design solutions that are scalable, efficient, and impactful.

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  Informed Decision-Making

I base product decisions on thorough research, competitive analysis, and user insights, ensuring that every design choice is backed by evidence and focused on real-world impact.

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  Innovation and Scalability

I drive innovation by staying informed about emerging trends, technologies, and methodologies, while ensuring that design systems and solutions are scalable and adaptable to future needs.

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